YOUR SOURCE

Midnight Madness is the biggest open participation summer basketball program in Europe. We provide the ultimate in hoops competition, summer fun, entertainment and good times while delivering access to exciting opportunities for players both on and off the court. Over the past 15 years, we’ve run the most popular events, largest competitions and most coveted programs ever witnessed in the UK – reaching more players and opening more doors than anything seen before on British shores.

The program was originally created in 1999 to help combat gun and knife crime in London, using a series of basketball ‘open runs’ through the night as a positive diversionary activity for 16-25 year olds. Thanks to the support of all the players and spectators over the years, our program has developed into the largest open-participation basketball competition in Europe, with over 5,000 players fighting to compete in our events annually – watched by thousands of spectators and a tv/digital audience in excess of 6M+.

Midnight Madness has developed into a nationwide ‘talent search’ designed to find the best players in the country, with players coming in from all corners of the UK to compete. We then profile the nation’s finest in a final ‘all-star game’ type showcase to determine who reigns supreme as the best of the best, then provide those players with opportunities that can change their lives forever.

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GLOBAL REACH
  •  88 million+ OTS in 2015
  • 115 million website views
  • 6,885 pageviews / month
 
LOYAL AND ENGAGED READERSHIP
  • 5k newsletter subscriptions
  • 60% of our readers spend more than 3 hr / day online for leisure
 
DAILY SOCIAL ENGAGEMENT
  • 10+ articles published daily
  • 40% of our readers share our content on social media

 

CONSUMPTION OF MM
  • 49% mobile
  • 43% desktop
  • 8% tablet
 
SOCIAL INFLUENCE AT SCALE
  • 9k Facebook Followers
  • 5k Instagram Followers
  • 6.4k Twitter Followers
  • 981k Youtube Views

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Reach & Teach aim to change the game for the better and we're driven by values that we believe build well rounded, positive, confident young people both on and off the court.