CHANGING THE GAME
The London School of Basketball (LSB) is an exciting, youth focused community program aimed at increasing sustainable basketball participation and developing grassroots infrastructure across London. Launched in spectacular fashion with global basketball superstar Kobe Bryant flying in from America to lead a special LSB coaching clinic and exclusive Q&A with young Londoners, the program is set to change the game for the better across the capital.
LSB is fundamentally about coaching and teaching the game of basketball to the next generation with passion, energy and enthusiasm while developing a network of community clubs throughout London that are built to last. The program gets more young people playing through the provision of accessible, free coaching sessions, then develops club infrastructure around those sessions to ensure the basketball continues to grow in the local community in which they’re based.
We aim to change the lives of young people across London by providing opportunities for them to learn new skills, find positive role models and develop confidence in themselves. We even offer support in getting qualifications and work experience helping players to fulfil their potential and enjoy a brighter future.
By promoting basketball in London with structured coaching, events, training courses and competitions, LSB is creating a network of self-sufficient clubs run for and by local people.
LSB encourage local people to get involved in setting up teams and running clubs. This support is vital and will ensure the future of the project by building a strong foundation routed in the community. We hope that some of the young people who currently come to LSB sessions will be inspired to become our coaches of the future.
The opportunities this program offers is making a real and positive difference to individuals and their neighbourhoods, changing lives for the better and is supported by the Mayor of London, England Basketball, Nike, Sport England and GLL.
LSB also aims to continually inspire young Londoners to expect more of themselves and for themselves by delivering inspirational experiences for participants involved with our programs, such as visits from superstar athletes like Lebron James (the world’s greatest player), amongst others.
If you’re interested in getting involved in LSB sessions or clubs, you can sign up online right here: LSB Sign Up
We’re always on the look out for new partners to join us in changing the face of community basketball across London and further afield. The School Of Basketball program has been designed to be both scalable and also transferable as we have plans to develop the successful program in other cities across the UK as the network develops.
If you represent an organisation or are committed to making a real difference in your local community, please take a moment to contact us and a member of the team will get back to you to discuss how we can work together.